Really Good Marketing & Design

XXI Always Wins

The ideal espresso martini, bottled to perfection? We’ll drink to that. Two Vegas-based co-founders had an incredible product, but they weren’t sure where to go from there. Our team helped craft the brand from the ground up - spearheading everything from naming to package design to full scale photo & video shoots. We wanted to create something that nodded to the brand’s glamorous Las Vegas roots, but still felt approachable to those sipping at home or at a local establishment. XXI Martinis now taking the nation by storm, adding a splash of sophistication everywhere it goes.
Naming
Branding & Packaging Design
PHOTO & VIDEO PRODUCTION
Public Relations
SOCIAL MEDIA STRATEGY
Website Design

Look closely and you’ll notice that the linework designed on the bottle is inspired by that of playing cards and the X in the logo imitates the shape of a martini glass.

Look closely and you’ll notice that the linework designed on the bottle is inspired by that of playing cards and the X in the logo imitates the shape of a martini glass.

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2 days. 8 models. 160 photos. 8 videos. Lighting, makeup, props, locations, wardrobe…confetti, playing cards and STYLE.

2 days. 8 models. 160 photos. 8 videos. Lighting, makeup, props, locations, wardrobe…confetti, playing cards and STYLE.

We're just so happy with the work that Obviouslee has done helping build our brand. A grocery chain manager said to me "I don't care what it tastes like, if it looks like this people will buy it." We are where we are because of Obviouslee.

We're just so happy with the work that Obviouslee has done helping build our brand. A grocery chain manager said to me "I don't care what it tastes like, if it looks like this people will buy it." We are where we are because of Obviouslee.

Shannon Keenan, Founder, XXI Martinis

We're just so happy with the work that Obviouslee has done helping build our brand. A grocery chain manager said to me "I don't care what it tastes like, if it looks like this people will buy it." We are where we are because of Obviouslee.

We're just so happy with the work that Obviouslee has done helping build our brand. A grocery chain manager said to me "I don't care what it tastes like, if it looks like this people will buy it." We are where we are because of Obviouslee.

Shannon Keenan, Founder, XXI Martinis
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