Since 1936, ust has been creating survival, camping and outdoor equipment and cultivating people’s love of all things outside. The brand masters IRL experiences, but what they needed help with was cultivating their social media presence and community. We buddied up and created a dual-online strategy: partner with macro-influencers and run paid advertising to expend the brand’s reach. The result? Let’s just say, everyone was a happy camper by the end of the campaign.
INFLUENCER RELATIONS & PARTNERSHIPS
PAID SOCIAL MEDIA MARKETING
CONTENT CURATION & SOCIAL MEDIA MANAGEMENT