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beer

Show Us Your Pretzel

Show Us Your Pretzel

During the 2019 Charleston Wine + Food, we created an activation that had people standing in line for pretzels. Not just any pretzels, Bay Street Biergarten pretzels.

island hopping

island hopping

After knocking back one or two (or five) pints, we zeroed in on the messaging for Island Coastal Lager - ICL to those in the know. ICL is a quality lager created to appease craft connoisseurs, but one light enough to drink all day on the boat or beach.