Show Us Your Pretzel

The perfect pairing. Biergarten in a beer garden. Bay Street Biergarten, that is. During the 2019 Charleston Wine + Food, we created an activation that had people standing in line for pretzels. Not just any pretzels, Bay Street Biergarten pretzels. Inspired by one of the favorite traditions we’ve seen at beer festivals is the wearing of the pretzel necklace - which works as a palate cleanser and a snack all in one. We brought the idea to Bay Street Biergarten with a social media tie in (#showusyourpretzel) and then amp’d it up a bit. Go big pretzel or go home.