If the Shoe Fits

The footwear market in the U.S. is expected to generate $83 million smackaroos in 2018. That’s a lot of shoes. So, how do you expand your reach and increase sales online? That was the challenge thrown down for our digital ninjas. Generate online revenue growth for Charleston Shoe Co.

The team created a custom digital strategy infused with everything from audience analysis and segmentation and product analysis. They created fresh-to-death, research savvy, dynamic search campaigns and remarketing campaigns. The results? Well, let's just say...the metaphorical shoe fit.