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South Carolina Community Loan Fund

The South Carolina Community Loan Fund is a team of awesome do-gooders who provide lending for organizations looking to build up communities. You've probably been directly impacted by their investments. Bullets they can add to their resume include the creation of: jobs, housing, businesses, community facilities, healthy food options, etc. Just your average changing the world stuff.

Their financing empowers communities to effect their own change. At one time, only a lender for affordable housing, the SCCLF was searching for a brand refresh that would convey their expansion into other areas of lending. Enter OM.

Our crew dreamed up a new logo that spoke to the levels of community involvement that SCCLF provides to South Carolina. We worked to integrate their services to form the shape of South Carolina with fun iconography. Boom.

With a big thumbs up from SCCLF, we took the brand and carried it across all of their collateral, including brochures, flyers, letterhead, envelopes and business cards using a punchy color palette to distinguish each entity.

When all was said and done, SCCLF treated us to a sweet thank you; cookies with their new logo on it. We crumbled. Smart cookies they are. #ClientTip