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OM Life

Here's to the real OG

Here's to the real OG

To celebrate Allison McCutcheon’s first decade at Obviouslee, the OM crew set sail with matching captain hats and totally owned. that. ship.

2018 AIGA National Leadership Retreat Recap

2018 AIGA National Leadership Retreat Recap

Being interested in our work is important. Being interested and involved in things outside of our work is also important. Our Interactive + Innovation Lead, Will Bullock, also happens to be the Director of Membership for AIGA SC. Follow along as he heads to Baltimore for the AIGA National Leadership Retreat.

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Life moves pretty fast. One minute you're just an average "citizen" of your local creative community. The next, you're on the board of your state AIGA chapter, and you've been asked to represent South Carolina at the annual AIGA National Leadership Retreat.

#smalltimore

This year's retreat was held in the fine city of Baltimore (locally referred to as "Smalltimore") and our gracious hosts at AIGA Baltimore were 💯all the way. I was immediately inspired by the special bond that has formed within their local creatives as demonstrated in their opening ceremony video:

This year's theme was Lead by Design and each general session, workshop and breakout group focused on one of three topics: 

  1. Community

  2. Business

  3. Leadership

A goal of each retreat is to give both seasoned and new chapter leaders an opportunity to engage with our national leadership and empower us with the necessary tools to grow our respective local chapters. I expected Tony Robbins and endless trust-falls, but I got so much more.

Think.

The Power of the Post-it® Note

Build a usable Persona in 20 minutes. Go!

As an organization, AIGA has embraced the IBM Design Thinking methodology for quickly tackling complex community-level design problems. It allows for swift breakdown of "big data" into manageable yet meaningful content; what might take months traditionally can be summarized in 30 minutes or less. It also requires participation from all key stakeholders as each one contains unique information (such as design) that others don't (such as clients).
Side note: The AIGA has released The Designer 2025 Report which states companies who aren't using Design Thinking to parse Big Data aren't going to be able to compete in the business world.

Sharing our group's findings with the class.
Photo Credit: AIGA Seattle

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Diversify.

Our national Diversity and Inclusion Committee continues to raise the bar by applying strategic thinking to the challenges faced by people of different color, religion, gender, economic background, sexual orientation, and age. This isn't the old "political correctness" wash; these are actionable ideas that generate opportunities for everyone. One of my personal takeaways from the various D+I conversations was the notion of evolving the typical hiring process. Don't publish a job description for an opening that requires X amount of experience or education. Instead, shape the description to focus on skills and objectives. The applicants then have a chance to prove to you as a potential employer how they can meet those objectives with their unique skillsets. It is my sincere hope that we can make our local creative community an inclusive space.

Check out the alarmingly rapid decline of traditional desktop publishing jobs vs. the growth in interactive design.

One more thing: don't stop at workforce diversity; Diversify yourself. The graphic design industry is changing faster than ever before (as are so many other industries). Future designers need to be well-versed in so many more things than our predecessors. If you're a UX/UI designer, learn about offset printing. If you're a logo designer, learn to code. Mix it up, never allow yourself to become stagnant.

Lead.

Have you ever considered the difference between a manager and a leader? Leadership is defined as the art of motivating a group of people towards achieving a common goal while Management is the process of dealing with or controlling things or people. In thinking of where you are in your career vs. where you hope to be, this is a huge distinction.

The following standards for leaders were shared with us:

  • Innate desire to make people better at what they do. Extrinsic motivation, I don’t need an award. I don’t need to win. I just want to be here because what we’re doing is the reward.

  • Your highest priority is to develop trust. If they trust you, they will follow you. If they do not trust you, they will rebel against you.

  • Rely on your instincts and gift of intuition. Non-verbal clues,

  • Build confidence by being open to new experiences and be willing to fail.

Be willing to fail, people.


Thanks for reading!
Will


need for speed

need for speed

We always hire for the person and not the position. It's easy to teach people skills. What's not so easy? Teaching people to be cool human beings.

halloween

October 31st - the one day of the year where our freak-flags fly higher than usual. This year’s theme - no holds bar - so it was only appropriate we throw a killer team happy-hour where ghostly spirits (ICL) bubbled over.

island hopping

island hopping

After knocking back one or two (or five) pints, we zeroed in on the messaging for Island Coastal Lager - ICL to those in the know. ICL is a quality lager created to appease craft connoisseurs, but one light enough to drink all day on the boat or beach.

jammin' at high water

jammin' at high water

High Water Festival is a music, culture and food festival held at North Charleston's Riverfront Park. The inaugural event was curated by Shovels & Rope and its lineup featured the best in #squadgoals...

OMojis > emojis

OMojis > emojis

When regular emojis just don't understand you... you make your own. We're unveiling our own suite of Slack emojis for your using pleasure.

tinsel in a tangle

tinsel in a tangle

It started with oysters at Bowens Island and ended with turn tables in our office and midnight burgers.

la la land

la la land

Earlier this year, Team One, the marketing agency for Toyota and Lexus, dropped us a line asking our squad to design a website for their client, the Lexus Culinary Classic, a three-day wine and food event based in the San Fransisco Bay Area.

coffee talk

coffee talk

Want insight into our OM world? Attend one of our Monday OM Mornings, where our team huddles in our Mindphoon room. We pause each week to connect on updates, celebrate big wins, share ideas and dish on around town happenings or Clemson football (lookin' at you Will).

party hats

party hats

Birthdays are the best, aren't they? Presents, 150 Facebook notifications, the day off from work (another #omwerkperk) and an extra scoop from Ben & Jerry's...you know the drill.

obama's mic drop

obama's mic drop

Earlier this year, we won a lottery ticket to see Obama mic drop in Austin, Texas at SXSW, the holy grail of festivals and conferences. 

green thumbs

green thumbs

Here at Obviouslee, we’re lucky enough to work with some incredible partners and organizations in the Lowcountry.