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That Gold Life Tho

That Gold Life Tho

The inventor of the worlds first ever 24 karat gold rolling paper, we’ve been working with Shine since the first roll.  

#SNLoween

Live from Charleston... it's Halloween Night! With 44 seasons of skits to choose from, we picked our favorite SNL characters to channel for the holiday. Can you ID who we are?

Here's to the real OG

To celebrate Allison McCutcheon’s first decade at Obviouslee, the OM crew set sail with matching captain hats and totally owned. that. ship.

werk it

werk it

If there is something the OM team loves to do, it's to celebrate the hard work and success of our clients and to throw a damn good party. Congratulations to M. Dumas & Sons on celebrating 100 years!

All the pretty lights

All the pretty lights

Take a peek at our latest photoshoot with Quoizel lighting.

if the shoe fits

if the shoe fits

The challenge, generate online revenue growth for Charleston Shoe Co. Our digital ninjas were on the case and left no shoe behind.

2018 AIGA National Leadership Retreat Recap

2018 AIGA National Leadership Retreat Recap

Being interested in our work is important. Being interested and involved in things outside of our work is also important. Our Interactive + Innovation Lead, Will Bullock, also happens to be the Director of Membership for AIGA SC. Follow along as he heads to Baltimore for the AIGA National Leadership Retreat.

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Life moves pretty fast. One minute you're just an average "citizen" of your local creative community. The next, you're on the board of your state AIGA chapter, and you've been asked to represent South Carolina at the annual AIGA National Leadership Retreat.

#smalltimore

This year's retreat was held in the fine city of Baltimore (locally referred to as "Smalltimore") and our gracious hosts at AIGA Baltimore were 💯all the way. I was immediately inspired by the special bond that has formed within their local creatives as demonstrated in their opening ceremony video:

This year's theme was Lead by Design and each general session, workshop and breakout group focused on one of three topics: 

  1. Community

  2. Business

  3. Leadership

A goal of each retreat is to give both seasoned and new chapter leaders an opportunity to engage with our national leadership and empower us with the necessary tools to grow our respective local chapters. I expected Tony Robbins and endless trust-falls, but I got so much more.

Think.

The Power of the Post-it® Note

Build a usable Persona in 20 minutes. Go!

As an organization, AIGA has embraced the IBM Design Thinking methodology for quickly tackling complex community-level design problems. It allows for swift breakdown of "big data" into manageable yet meaningful content; what might take months traditionally can be summarized in 30 minutes or less. It also requires participation from all key stakeholders as each one contains unique information (such as design) that others don't (such as clients).
Side note: The AIGA has released The Designer 2025 Report which states companies who aren't using Design Thinking to parse Big Data aren't going to be able to compete in the business world.

Sharing our group's findings with the class.
Photo Credit: AIGA Seattle

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Diversify.

Our national Diversity and Inclusion Committee continues to raise the bar by applying strategic thinking to the challenges faced by people of different color, religion, gender, economic background, sexual orientation, and age. This isn't the old "political correctness" wash; these are actionable ideas that generate opportunities for everyone. One of my personal takeaways from the various D+I conversations was the notion of evolving the typical hiring process. Don't publish a job description for an opening that requires X amount of experience or education. Instead, shape the description to focus on skills and objectives. The applicants then have a chance to prove to you as a potential employer how they can meet those objectives with their unique skillsets. It is my sincere hope that we can make our local creative community an inclusive space.

Check out the alarmingly rapid decline of traditional desktop publishing jobs vs. the growth in interactive design.

One more thing: don't stop at workforce diversity; Diversify yourself. The graphic design industry is changing faster than ever before (as are so many other industries). Future designers need to be well-versed in so many more things than our predecessors. If you're a UX/UI designer, learn about offset printing. If you're a logo designer, learn to code. Mix it up, never allow yourself to become stagnant.

Lead.

Have you ever considered the difference between a manager and a leader? Leadership is defined as the art of motivating a group of people towards achieving a common goal while Management is the process of dealing with or controlling things or people. In thinking of where you are in your career vs. where you hope to be, this is a huge distinction.

The following standards for leaders were shared with us:

  • Innate desire to make people better at what they do. Extrinsic motivation, I don’t need an award. I don’t need to win. I just want to be here because what we’re doing is the reward.

  • Your highest priority is to develop trust. If they trust you, they will follow you. If they do not trust you, they will rebel against you.

  • Rely on your instincts and gift of intuition. Non-verbal clues,

  • Build confidence by being open to new experiences and be willing to fail.

Be willing to fail, people.


Thanks for reading!
Will


live in balance

live in balance

Mindful, healthy living. That's a way of life we can get behind. When we heard about this new community taking shape in Nashville, TN called oneC1TY, we jumped at the chance to work on bringing the residential property in the neighborhood to life.

peek at peaks

peek at peaks

Crisp mountain air. Raw natural beauty. Chill vibes. No humidity. Vacationing in Park City, UT is a dream (re: no humidity) - especially when staying at the Park City Peaks Hotel. 

build the guild

build the guild

Through hardhat tours and deep-dives into architectural plans, our team developed the creative strategy and brand messaging for the luxury living apartments. From there... the designs began, including signage, ad campaign, website and corporate identity.

need for speed

need for speed

We always hire for the person and not the position. It's easy to teach people skills. What's not so easy? Teaching people to be cool human beings.

party animals

party animals

It isn't everyday that we get to play with chimpanzees wearing referee outfits in Marion Square. Or hang with the likes of Jack Hanna, Jeff Foxworthy and Bill Murray. But the best part of it all? Being able to work our tails off for one of the coolest event's in the Southeast. #OMWerkPerks.

halloween

October 31st - the one day of the year where our freak-flags fly higher than usual. This year’s theme - no holds bar - so it was only appropriate we throw a killer team happy-hour where ghostly spirits (ICL) bubbled over.

island hopping

island hopping

After knocking back one or two (or five) pints, we zeroed in on the messaging for Island Coastal Lager - ICL to those in the know. ICL is a quality lager created to appease craft connoisseurs, but one light enough to drink all day on the boat or beach.

makin’ cities slick

makin’ cities slick

A popular phrase at OM is “we get shit done”. So, we think it’s pretty rad when people see a problem and find a way to fix it - a magic-maker, if you will. One of our newest partners, Citibot, is doing just that, minus pulling a rabbit out of a hat.

in sync

in sync

When we had our initial client kickoff with Todd Richardson and Luke Jarrett, they strutted into our office with the self-confidence of a pop-sensation, chart-topping, heartbreaking boy-band. But that’s not how we came up with their company name Synchronicity (mad props to *NSYNC tho).

out of the park

out of the park

Island Park Properties' website personifies the Lowcountry lifestyle that draws buyers to the area. With a mix of vivid imagery, intuitive user-navigation and custom illustrations, the website came to life as the final part of the new brand.

jammin' at high water

jammin' at high water

High Water Festival is a music, culture and food festival held at North Charleston's Riverfront Park. The inaugural event was curated by Shovels & Rope and its lineup featured the best in #squadgoals...

OMojis > emojis

OMojis > emojis

When regular emojis just don't understand you... you make your own. We're unveiling our own suite of Slack emojis for your using pleasure.

the extra mile

the extra mile

If there's ever a chance for us to design for design we are... all. over. it.