Marketing Strategy | Advertising Campaign | Digital Marketing | Photography & Video Production | Media Buying & Management | Public Relations | Social Media Content Creation
Part of the Sazerac family of spirits, Firefly Spirits is the quintessential Southern cocktail brand, with a heckuva story to tell. Known for creating the world’s sweet tea vodka, distributed nationwide, it didn’t take much for us to start drinkin’ the moonshine.
The owners of Firefly came to us to make people even more thirsty for their easy sippin’ spirits and drive visitation to Firefly Distillery’s new expanded location.
Then 2020 happened. Did we let a pandemic stop us? Hell, no. We got even more creative, maybe had a nip of some bourbon, and went for it.
Our social media strategy saw an audience growth of +274% YOY and passed the 14k followers mark on Instagram, @fireflydistillery
Helped to create Charleston’s first socially-distant concert series which brought the distillery’s highest number of visitors (safely, of course)
National press coverage includes: Travel + Leisure, VinePair, The Washington Post, Lonely Planet, MSN, Yahoo, Delish