Logo Design | Can Design | Collateral Design | Brand Strategy | Marketing Strategy | Copywriting | Photography & Video Production | Website | Social Media | Influencer Relations
The founders of Island Coastal Lager (ICL) came to us with a name and a vision. A quality beer brewed for easy drinking. We built a strategy to break into the market and created the perfect blend of branding and positioning. It would represent a coastal lifestyle of surf, sand, waves, good times and livin’ easy.
IN A RAPID 2 YEARS, ISLAND COASTAL LAGER:
Expanded into FL, SC, GA, AL, NC, TN + VA
Was ranked #2 craft lager in South Carolina by Nielsen
Heavily distributed through Wal-Mart, Publix, Carnival Cruise, Kroger
Partnered with New Belgium Brewing to take over brewing