Life is a balancing act, and our friends at HY|LO Fitness know just that. We partnered together to create a new brand identity for the high and low impact exercise gym concept in Mt. Pleasant. The HY|LO ideology is all about creating a balanced fitness experience in a luxury and modern spa-like environment. Sign us up, please?!
Our design celebrates HY|LO's philosophy of balance, like leg day and yoga, yin and yang and champagne and PBR.
The up and down arrows in the iconography showcase the contrast exercise clients will experience during their workout. The letters, spacing and orientation of the logos, both typography and icon, are meant to represent total equilibrium.
And with that we're off to find our inner peace. And maybe stopping for a taco on the way. Because . . . balance.