Crisp mountain air. Raw natural beauty. Chill vibes. No humidity. Vacationing in Park City, UT is a dream (re: no humidity) - especially when staying at the Park City Peaks Hotel. Our team hit the tarmac and jetted out to Park City to collaborate with the Peaks team for a deep dive strategy session to reimagine the hotel’s overall brand look, collateral pieces and website.
Back at sea level, we got to work. We built a creative strategy as the foundation for the look, tone and feel of the website and on-site collateral. Our goal wasto create a new website that celebrated the character and core values of the brand, while providing user-friendly UX/UI. For the collateral pieces, we thought a lot about how guests would interact with them. From menu design, to room keys, from in-room signage to elevator signage, we wanted to instill the modern design of the brand with some fun.
If anyone wants to book a trip out to Park City, let us know. We'll meet you there.