…Business in the back. Or “the reverse mullet,” which is how we affectionately like to think of our new campaign for Firefly Distillery. Charleston’s oldest operating distillery, Firefly is on fire…business-wise. In preparation of opening their new Park Circle distillery location (early 2020) in North Charleston, the Obviouslee team has been busy launching a new creative campaign, a new website (www.fireflydistillery.com) and PR efforts. Shout out to Gately Williams whose photography really brought our concept to life. The countdown is on and we’re looking forward to the doors opening at the new location - we’ll raise a glass to that.