In 2021, the PGA Championship returns to Kiawah Island Golf Resort and so will the Obviouslee team. We originally partnered up back in 2012 when the Championship made its home in the Palmetto State for the first time. While we’re ramping up now with public relations efforts and will eventually make The Ocean Course our work clubhouse in May, our efforts initially started with a focus on ticket sales.
Our digital marketing team was sinkin’ digital putts and hittin’ metaphorical birdies when it came to our 2020 digital strategy. We launched ads with the goals to increase ticket registrations and overall brand awareness with the hopes of selling out tickets when they went on sale (mission accomplished).
With a digital mix of Google Ads, Paid Social and Programmatic Advertising campaigns plus a traditional media buy, we finished our campaign strong coinciding with the 2020 Championship. Our results? Let’s just say our Google Ads made an impression - more than 6 million impressions. Our Facebook/Instagram ads yielded more than 4 million impressions and our Programmatic ads saw a .35% CTR (industry average 0.06%). If there was a Wanamaker Trophy for digital marketing, we won it.